Alici was developed based on the idea of Mr. Masaaki Endo, a staff member of O.S.P. The basic action is a seesaw fall that swings back and forth and a horizontal fall with flashing. If you apply line tension, it will spiral fall and you will occasionally lose your balance. In other words, even if the angler is using the same operation, he will fall with a different action each time, so the fish will not give up on him and induce a bite. What made these possible is 0.S.P's unique asymmetrical shape. By dividing the center of gravity back and forth, we succeeded in creating a unique action. It darts smoothly with a short pitch jerk, allowing anyone to easily create a variety of actions. With a form that realistically imitates an anchovy, we promise that it will be useful regardless of the type of fish or sea area. Alici means anchovy in Italian.